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Aleena Johnson
Strategist, Brand and Market
- Specialism
- Brand and market strategy
- Location
- Bangalore, India · South Asia
Focus at Look Beyond
Aleena shapes how Look Beyond speaks to AI and operations leaders: its positioning, its brand voice and the buyer research behind both, covering more than 300 leaders across Europe, India, the US and the Gulf. She adapts the message to each region's context and co-organises Look Beyond's events for AI leaders, including the AI Supper Club and AI Afterhours.
Background
Aleena is a brand strategist and copywriter based in Bangalore, with an MA in Media and Communications from City, University of London. She began in influencer campaigns and in producing events and brand shoots across India and London, and now advises AI start-ups and consultancies on brand voice and positioning.
Highlights
- Ran a regional influencer campaign for Gritzo with 20+ Kannada and Malayalam creators, reaching 1.2 million organic views per creator
- Launched Fad House Studio in Bangalore and reached 60+ clients, including Reliance Retail and Naukri.com, within seven months
- One of ten producers on events at the Royal Albert Hall and Frameless in London, delivered with no budget overruns
Expertise
- Brand positioning
- Brand voice
- Regional content strategy
- Buyer research
- AEO and SEO